Tzvi has worked in Jewish informal education for the past thirty years including as Mazkir (National Director) of Bnei Akiva UK, Director of Education for United Israel Appeal of Canada and Head of Israeli Ministry of Tourism Tour Guide Course. He has been guiding and continues to educate groups around the world since 1992. Tzvi founded JRoots in 2005 together with Rabbi Naftali Schiff and has led thousands of people on meaningful and inspiring Jewish journeys and is the co-author of ‘Triumph and Tragedy’.
Rabbi Naftali Schiff has always been seized with this idea that I see as fundamental: that the impact we have through our programmes should not be transactional, but transformational. It shouldn’t be aimed at keeping the train on the track, it should be aimed at changing young people’s lives. Because that is how you really make a difference to the Jewish future.